One in three of LGBTQ+ (33%) respondents said that safety concerns are one of their top barriers because of the risk of getting injured, their personal surroundings (i.e., afraid of getting mugged, violence), not wanting to train alone and having no safe place to train and compete.Two in five (38%) of Black respondents said that safety concerns are one of their top barriers primarily because they don't want to train alone, there is no safe location to train or compete, they don't have the proper equipment to train and compete safely and because of the risk of getting injured.Nearly half (45%) of People of Color respondents said that safety concerns are one of their top barriers mainly because of having no safe location to train and compete, hate crimes (i.e., gender-based violence, racism), unreliable and/or unsafe transportation and not having the proper equipment to train and/or compete safely.To help understand the safety concerns for each of the four groups who are interested in but do not participate in endurance sports, they were asked what exact safety concerns hindered their participation. We hope it helps provide new perspectives that can lead to conversation and transformation."
Our survey and online resources do not represent a solution or the end of our journey, it is a building point for us and voices in the endurance community. I was someone who never thought they would ever run 26.2, but through partnerships with run crews and clubs I realized there was far more diverse representation among these communities. "Personally, I've witnessed the opportunities that exist from my own experience in marathons and cycling. "We are committed to fostering inclusivity within the endurance sports community, and the first step was to better understand the complexities around the current environment and potential barriers so we can affect real change," said Kalen Thornton, chief marketing officer at Gatorade. Gatorade Endurance launched a new page on its website with resources to help athletes overcome the barriers uncovered in the survey. Among the key findings, safety concerns – i.e., getting injured, hate crimes, not wanting to train alone and having a safe training location – were the top barriers within all four groups who are interested but do not participate in endurance sports.
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18, 2021 /PRNewswire/ - Gatorade Endurance released results from a survey* designed to identify and understand the barriers minority athletes (specifically People of Color, Black, LGBTQ+ and Disabled) face when considering participation in endurance sports, and how to overcome these barriers.
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